1Commerce Department, University College Benra-Dhuri (A constituent college of Punjabi University), Patiala, Punjab, India
2Department of Commerce, Punjabi University, Patiala, Punjab, India
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Objectives: This study examines the influence of fintech innovations on investors’ decision-making and behavior in mutual fund investments.
Methodology: The study reviews studies published between 2008 and 2024 across databases such as Scopus, Web of Science, and Google Scholar using a systematic literature review (SLR) approach.
Findings: Fintech solutions have been shown to significantly enhance investor convenience, accessibility, and engagement by lowering barriers to entry and facilitating real-time financial insights. Blockchain technology promotes trust and transaction security, while robo-advisors and artificial intelligence (AI)-based analytics offer tailored portfolio recommendations. However, even in digital environments with abundant data, behavioral biases such as herding and overconfidence still influence decision-making.
Implications: According to the research, adopting fintech into mutual fund ecosystems can boost investor confidence, encourage transparent investing practices, and improve financial inclusion. To promote sustainable fintech adoption, policymakers, and financial institutions aim to develop regulatory frameworks that ensure investor awareness, ethical AI use, and data protection.
Fintech, Mutual Funds, Robo-Advisors, Blockchain, Big Data Analytics, Investor Behavior
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