Gyan Management

Digital Transformation of the Hospitality Sector in Rajasthan: A Literature Review

Reetika¹ and Dinesh Bansal²

First Published 16 Sep 2025. https://doi.org/10.1177/09747621251370062

Article Information

Corresponding Author:

Reetika, Tantia University, Sri Ganganagar, Rajasthan 335002, India.
Email: reetikabhambu29@gmail.com

¹Tantia University, Sri Ganganagar, Rajasthan, India

²Department of Commerce and Management, Tantia University, Sri Ganganagar, Rajasthan, India

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed.

Abstract

Digital transformation has become a pivotal driver of change in the hospitality industry, especially in culturally rich and tourist-centric regions like Rajasthan. By examining the current landscape, this study aims to provide insights into how digitalization is reshaping the hospitality industry in Rajasthan. This article explores the current status, potential opportunities, and prevailing challenges associated with the digital transformation of the hospitality sector in Rajasthan. It delves into the technological trends reshaping service delivery, customer engagement, and operational efficiency. The research further identifies the gaps in infrastructure, digital literacy, and policy frameworks that inhibit the seamless adoption of digital practices. It examines how the adoption of digital marketing and data analytics further enables targeted service offerings and strategic decision-making. Through a review of literature analysis, the study provides insights into how Rajasthan’s hospitality sector can leverage digital innovation to remain competitive while preserving its rich cultural heritage. The methodology used is a systematic review of literature with a sample size of 16 papers, which aims to synthesize existing academic literature to identify and analyze key trends, opportunities, and challenges shaping the hospitality industry in Rajasthan.

Keywords

Digital transformation, customer engagement, operational efficiency

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